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		<id>http://sske.cloud.upb.ro/wiki/index.php?action=history&amp;feed=atom&amp;title=IETMarketing_Management</id>
		<title>IETMarketing Management - Revision history</title>
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		<updated>2026-05-29T01:37:59Z</updated>
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	<entry>
		<id>http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=2000&amp;oldid=prev</id>
		<title>Adminsske at 23:35, 18 May 2012</title>
		<link rel="alternate" type="text/html" href="http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=2000&amp;oldid=prev"/>
				<updated>2012-05-18T23:35:18Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 23:35, 18 May 2012&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;=&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;= &lt;/del&gt;Marketing Mangement Course &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;==&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;lt;span style&lt;/ins&gt;=&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;quot;font-size:large&amp;quot;&amp;gt;&lt;/ins&gt;Marketing Mangement Course&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;lt;/span&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;=== Objectives, Skills and Learning Outcomes ===&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;=== Objectives, Skills and Learning Outcomes ===&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;1. Marketing in organisations&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;2. Developing marketing strategy&amp;lt;br/&amp;gt;2.1 Segmentation and targeting&amp;lt;br/&amp;gt;2.2Positioning and brand management&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;3. Managing marketing mix&amp;lt;br/&amp;gt;3.1 Product&amp;lt;br/&amp;gt;3.2 Price&amp;lt;br/&amp;gt;3.3 Promotion&amp;lt;br/&amp;gt;3.4 Distribution&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;4. Marketing plan&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;1. Marketing in organisations&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;2. Developing marketing strategy&amp;lt;br/&amp;gt;2.1 Segmentation and targeting&amp;lt;br/&amp;gt;2.2Positioning and brand management&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;3. Managing marketing mix&amp;lt;br/&amp;gt;3.1 Product&amp;lt;br/&amp;gt;3.2 Price&amp;lt;br/&amp;gt;3.3 Promotion&amp;lt;br/&amp;gt;3.4 Distribution&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;4. Marketing plan&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;[[Category:SSKE Knowledge/University Course]]&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[SSKE Knowledge/isTaughtBy::Brito, Carlos | ]][[SSKE Knowledge/isPartOfProgram::FEUP IET Innovation and Technological Entrepreneurship| ]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[SSKE Knowledge/isTaughtBy::Brito, Carlos | ]][[SSKE Knowledge/isPartOfProgram::FEUP IET Innovation and Technological Entrepreneurship| ]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;[[Category:SSKE Knowledge/University Course|SSKE_Knowledge/University_Course]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Adminsske</name></author>	</entry>

	<entry>
		<id>http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=1999&amp;oldid=prev</id>
		<title>Adminsske at 23:35, 18 May 2012</title>
		<link rel="alternate" type="text/html" href="http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=1999&amp;oldid=prev"/>
				<updated>2012-05-18T23:35:03Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 23:35, 18 May 2012&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== [[&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Index.php&lt;/del&gt;/FEUP IET Innovation and Technological Entrepreneurship&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;|Innovation and Technological Entrepreneurship Master Program&lt;/del&gt;]] &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;==&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;lt;span style&lt;/ins&gt;=&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;quot;font-size:large&amp;quot;&amp;gt;&amp;lt;/span&amp;gt;&amp;lt;span style&lt;/ins&gt;=&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;quot;font-size:large&amp;quot;&amp;gt;&lt;/ins&gt;[[&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;SSKE Knowledge&lt;/ins&gt;/&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;isPartOfProgram::&lt;/ins&gt;FEUP IET Innovation and Technological Entrepreneurship]]&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;&amp;lt;/span&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== Marketing Mangement Course ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== Marketing Mangement Course ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Adminsske</name></author>	</entry>

	<entry>
		<id>http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=1846&amp;oldid=prev</id>
		<title>Adminsske at 11:22, 18 May 2012</title>
		<link rel="alternate" type="text/html" href="http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=1846&amp;oldid=prev"/>
				<updated>2012-05-18T11:22:25Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 11:22, 18 May 2012&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== [[&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;index&lt;/del&gt;.php/&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;FEUP_IET_Innovation_and_Technological_Entrepreneurship&lt;/del&gt;|Innovation and Technological Entrepreneurship Master Program]] ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== [[&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Index&lt;/ins&gt;.php/&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;FEUP IET Innovation and Technological Entrepreneurship&lt;/ins&gt;|Innovation and Technological Entrepreneurship Master Program]] ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== Marketing Mangement Course ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;== Marketing Mangement Course ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
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&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 10:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;1. Marketing in organisations&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;2. Developing marketing strategy&amp;lt;br/&amp;gt;2.1 Segmentation and targeting&amp;lt;br/&amp;gt;2.2Positioning and brand management&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;3. Managing marketing mix&amp;lt;br/&amp;gt;3.1 Product&amp;lt;br/&amp;gt;3.2 Price&amp;lt;br/&amp;gt;3.3 Promotion&amp;lt;br/&amp;gt;3.4 Distribution&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;4. Marketing plan&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;1. Marketing in organisations&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;2. Developing marketing strategy&amp;lt;br/&amp;gt;2.1 Segmentation and targeting&amp;lt;br/&amp;gt;2.2Positioning and brand management&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;3. Managing marketing mix&amp;lt;br/&amp;gt;3.1 Product&amp;lt;br/&amp;gt;3.2 Price&amp;lt;br/&amp;gt;3.3 Promotion&amp;lt;br/&amp;gt;3.4 Distribution&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;4. Marketing plan&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;[[Category:SSKE Knowledge/University Course]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;[[SSKE Knowledge/isTaughtBy::Brito, Carlos | ]][[SSKE Knowledge/isPartOfProgram::FEUP IET Innovation and Technological Entrepreneurship| ]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Adminsske</name></author>	</entry>

	<entry>
		<id>http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=1843&amp;oldid=prev</id>
		<title>Adminsske: Created page with &quot;== Innovation and Technological Entrepreneurship Master Program ==  == Marketing Mangement Course ==  === Obj...&quot;</title>
		<link rel="alternate" type="text/html" href="http://sske.cloud.upb.ro/wiki/index.php?title=IETMarketing_Management&amp;diff=1843&amp;oldid=prev"/>
				<updated>2012-05-18T11:19:41Z</updated>
		
		<summary type="html">&lt;p&gt;Created page with &amp;quot;== &lt;a href=&quot;/wiki/index.php?title=Index.php/FEUP_IET_Innovation_and_Technological_Entrepreneurship&amp;amp;action=edit&amp;amp;redlink=1&quot; class=&quot;new&quot; title=&quot;Index.php/FEUP IET Innovation and Technological Entrepreneurship (page does not exist)&quot;&gt;Innovation and Technological Entrepreneurship Master Program&lt;/a&gt; ==  == Marketing Mangement Course ==  === Obj...&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;== [[index.php/FEUP_IET_Innovation_and_Technological_Entrepreneurship|Innovation and Technological Entrepreneurship Master Program]] ==&lt;br /&gt;
&lt;br /&gt;
== Marketing Mangement Course ==&lt;br /&gt;
&lt;br /&gt;
=== Objectives, Skills and Learning Outcomes ===&lt;br /&gt;
&lt;br /&gt;
This course unit aims to provide the basic conceptual marketing context. It also aims to endow students with skills to make decisions of the main marketing variables, as elements of the global process of organisation management.&lt;br /&gt;
&lt;br /&gt;
=== Program ===&lt;br /&gt;
&lt;br /&gt;
1. Marketing in organisations&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;2. Developing marketing strategy&amp;lt;br/&amp;gt;2.1 Segmentation and targeting&amp;lt;br/&amp;gt;2.2Positioning and brand management&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;3. Managing marketing mix&amp;lt;br/&amp;gt;3.1 Product&amp;lt;br/&amp;gt;3.2 Price&amp;lt;br/&amp;gt;3.3 Promotion&amp;lt;br/&amp;gt;3.4 Distribution&amp;lt;br/&amp;gt;&amp;lt;br/&amp;gt;4. Marketing plan&lt;/div&gt;</summary>
		<author><name>Adminsske</name></author>	</entry>

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