MESG Services Marketing - Revision history

Adminsske at 00:11, 19 May 2012

2012-05-19T00:11:06Z

← Older revision		Revision as of 00:11, 19 May 2012
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	<span style="font-size:large">[[SSKE Knowledge/isPartOfProgram::FEUP MESG - Services Engineering and Management]]</span>		<span style="font-size:large">[[SSKE Knowledge/isPartOfProgram::FEUP MESG - Services Engineering and Management]]</span>

−	== Services Marketing Course ==	+	<span style="font-size:large">Services Marketing Course</span>

	=== Objectives, Skills and Learning Outcomes ===		=== Objectives, Skills and Learning Outcomes ===
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	1. BASIC CONCEPTS OF MARKETING SERVICES<br/>    1.1. Fundamental Marketing Concepts<br/>    1.4. The services distinctive characteristics  <br/>    1.2. Strategies and Plans of Marketing Services<br/>2. THE ENVIRONMENT AND THE MARKET<br/>    2.1. Information Systems and marketing studies<br/>    2.2. Creating value and management of the relationship with the customer (CRM)<br/>    2.3. B2C and B2B markets<br/>3. IDENTIFICATION OF TARGET MARKETS AND THE OFFER POSITIONING<br/>    3.1. Segmentation and identification of target markets<br/>    3.2. Development of service strategy<br/>    3.3. Positioning the provision of service<br/>4. DEVELOPING THE SERVICE EXPERIENCE<br/>    4.1. Frameworks for service experience management<br/>    4.2. The central service and additional services<br/>    4.3. The process of service provision<br/>    4.4. The physical environment and the tangible aspects of service provision<br/>5. CO-CREATION OF SERVICE EXPERIENCE<br/>    5.1. The management of employees in service provision<br/>    5.2. The management of customer in service co-creation<br/>    5.3. Channels Management to service provider<br/>    5.4. The policy in the price of services<br/>    5.5. Communication strategy in services<br/>6. CHALLENGES OF MARKETING SERVICES		1. BASIC CONCEPTS OF MARKETING SERVICES<br/>    1.1. Fundamental Marketing Concepts<br/>    1.4. The services distinctive characteristics  <br/>    1.2. Strategies and Plans of Marketing Services<br/>2. THE ENVIRONMENT AND THE MARKET<br/>    2.1. Information Systems and marketing studies<br/>    2.2. Creating value and management of the relationship with the customer (CRM)<br/>    2.3. B2C and B2B markets<br/>3. IDENTIFICATION OF TARGET MARKETS AND THE OFFER POSITIONING<br/>    3.1. Segmentation and identification of target markets<br/>    3.2. Development of service strategy<br/>    3.3. Positioning the provision of service<br/>4. DEVELOPING THE SERVICE EXPERIENCE<br/>    4.1. Frameworks for service experience management<br/>    4.2. The central service and additional services<br/>    4.3. The process of service provision<br/>    4.4. The physical environment and the tangible aspects of service provision<br/>5. CO-CREATION OF SERVICE EXPERIENCE<br/>    5.1. The management of employees in service provision<br/>    5.2. The management of customer in service co-creation<br/>    5.3. Channels Management to service provider<br/>    5.4. The policy in the price of services<br/>    5.5. Communication strategy in services<br/>6. CHALLENGES OF MARKETING SERVICES

−	Visit the [http://sigarra.up.pt/feup_uk/disciplinas_geral.FormView?P_CAD_CODIGO=ESG0011&P_ANO_LECTIVO=2011/2012&P_PERIODO=2S Service Marketing Course Website].	+	Visit the [http://sigarra.up.pt/feup_uk/disciplinas_geral.FormView?P_CAD_CODIGO=ESG0011&P_ANO_LECTIVO=2011/2012&P_PERIODO=2S Service Marketing Course Website].[[SSKE Knowledge/isTaughtBy::Patrício, Lia \| ]][[SSKE Knowledge/isPartOfProgram::FEUP MESG - Services Engineering and Management\| ]]

−	[[Category:SSKE Knowledge/University Course~~]][[SSKE Knowledge/isTaughtBy::Patrício, Lia~~ \| ~~]][[SSKE Knowledge~~/~~isPartOfProgram::FEUP MESG - Services Engineering and Management\|~~ ]]	+	[[Category:SSKE Knowledge/University Course\|SSKE_Knowledge/University_Course]]

Adminsske at 00:10, 19 May 2012

2012-05-19T00:10:50Z

← Older revision		Revision as of 00:10, 19 May 2012
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−	== [[~~index.php~~/~~FEUP_MESG_~~-~~_Services_Engineering_and_Management\|Service~~ Engineering and Management ~~MESG Master Program~~]] ==	+	<span style="font-size:large">[[SSKE Knowledge/isPartOfProgram::FEUP MESG - Services Engineering and Management]]</span>

	== Services Marketing Course ==		== Services Marketing Course ==

Adminsske: Created page with "== Service Engineering and Management MESG Master Program == == Services Marketing Course == === Objectives, Skill..."

2012-05-18T16:43:06Z

Created page with "== Service Engineering and Management MESG Master Program == == Services Marketing Course == === Objectives, Skill..."

New page

== [[index.php/FEUP_MESG_-_Services_Engineering_and_Management|Service Engineering and Management MESG Master Program]] ==

== Services Marketing Course ==

=== Objectives, Skills and Learning Outcomes ===

It is intended that students understand the role of marketing services in the management of organizations, whether businesses or companies providing services industries that include a service component in its global offering to customers. The course places students in contact with the main concepts and tools to develop strategies and plans for marketing services. It is also intended to put students in contact with the main challenges and opportunities in the area of marketing services, including the development of technology-based services.

=== Program ===

1. BASIC CONCEPTS OF MARKETING SERVICES     1.1. Fundamental Marketing Concepts     1.4. The services distinctive characteristics       1.2. Strategies and Plans of Marketing Services 2. THE ENVIRONMENT AND THE MARKET     2.1. Information Systems and marketing studies     2.2. Creating value and management of the relationship with the customer (CRM)     2.3. B2C and B2B markets 3. IDENTIFICATION OF TARGET MARKETS AND THE OFFER POSITIONING     3.1. Segmentation and identification of target markets     3.2. Development of service strategy     3.3. Positioning the provision of service 4. DEVELOPING THE SERVICE EXPERIENCE     4.1. Frameworks for service experience management     4.2. The central service and additional services     4.3. The process of service provision     4.4. The physical environment and the tangible aspects of service provision 5. CO-CREATION OF SERVICE EXPERIENCE     5.1. The management of employees in service provision     5.2. The management of customer in service co-creation     5.3. Channels Management to service provider     5.4. The policy in the price of services     5.5. Communication strategy in services 6. CHALLENGES OF MARKETING SERVICES

Visit the [http://sigarra.up.pt/feup_uk/disciplinas_geral.FormView?P_CAD_CODIGO=ESG0011&P_ANO_LECTIVO=2011/2012&P_PERIODO=2S Service Marketing Course Website].

[[Category:SSKE Knowledge/University Course]][[SSKE Knowledge/isTaughtBy::Patrício, Lia | ]][[SSKE Knowledge/isPartOfProgram::FEUP MESG - Services Engineering and Management| ]]