Service-Dominant Logic - Revision history

Adminsske at 03:19, 5 July 2012

2012-07-05T03:19:28Z

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−	<div id="ca-nstab-main" class="pagetab selected new">Service-Dominant Logic publications.<br/></div><div class="pagetab selected new"><br/></div><div class="pagetab selected new">{{#ask: [[Category:SSKE Knowledge/Document]]	+	<div class="pagetab selected new">Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past several decades, new perspectives have emerged that have a revised logic focused on intangible resources, the co-creation of value, and relationships. The new perspectives are converging to form a new dominant logic for marketing, one in which service provision rather than goods is fundamental to economic exchange. Vargo and Morgan (2005) provide a historical review of economic and philosophical thought that led to the dominant logic surround goods or manufactured output.<br/></div><div class="pagetab selected new"><br/></div><div id="ca-nstab-main" class="pagetab selected new">Service-Dominant Logic publications:<br/></div><div class="pagetab selected new"><br/></div><div class="pagetab selected new">{{#ask: [[Category:SSKE Knowledge/Document]] [[SSKE Knowledge/hasKeyword::Service-dominant logic]] \| format=table \| order=ascending \| source=wiki \| merge=false \|}}<br/></div>
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Adminsske at 21:03, 18 May 2012

2012-05-18T21:03:59Z

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	<div id="ca-nstab-main" class="pagetab selected new">Service-Dominant Logic publications.<br/></div><div class="pagetab selected new"><br/></div><div class="pagetab selected new">{{#ask: [[Category:SSKE Knowledge/Document]]		<div id="ca-nstab-main" class="pagetab selected new">Service-Dominant Logic publications.<br/></div><div class="pagetab selected new"><br/></div><div class="pagetab selected new">{{#ask: [[Category:SSKE Knowledge/Document]]
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Adminsske at 15:49, 16 May 2012

2012-05-16T15:49:09Z

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Adminsske at 15:48, 16 May 2012

2012-05-16T15:48:36Z

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Adminsske at 15:47, 16 May 2012

2012-05-16T15:47:04Z

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Adminsske at 15:45, 16 May 2012

2012-05-16T15:45:57Z

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−	<div id="ca-nstab-main" class="pagetab selected new">''Service-Dominant Logic<br/>''</div>	+	<div id="ca-nstab-main" class="pagetab selected new">Service-Dominant Logic publications.<br/></div><div class="pagetab selected new"><br/></div><div class="pagetab selected new">{{#ask: [[Category:SSKE Knowledge/Document]]
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Adminsske: Created page with "
''Service-Dominant Logic
''
"

2012-04-26T16:37:46Z

Created page with "<div id="ca-nstab-main" class="pagetab selected new">''Service-Dominant Logic<br/>''</div>"

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<div id="ca-nstab-main" class="pagetab selected new">''Service-Dominant Logic<br/>''</div>