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<span style="font-size:large">[[SSKE Knowledge/isPartOfProgram::Service Engineering and Management (SEM) Master Program]]</span>

<span style="font-size:large">Service Operations and Customer Relationship Management</span>

Course objectives:

#Presentation of the operation management objectives, principles and issues which are necessary to allow a proper functioning of an organization, regardless of its activity specific (manufacturing goods, products or providing services or both).
#Providing the methods, terms, and tools that will help students understand how to manage and improve an organization’s service planning, control, and resource use
#Preparing the future operation manager to use both technical and behavioural skills to analyze and manage the organization’s operation, in order to achieve key performance indicators such as: productivity, product / service quality, agility and dependability.
#Analyze trends in manufacturing and service delivery methods.
#Providing a set of methods for creating a competitive advantage by knowing how to understand, communicate, conceive and develop existing customer relationship, in addition to creating and keeping new customers.

[[SSKE Knowledge/isTaughtBy::Curaj, Adrian| ]]

[[Category:SSKE Knowledge/University Course|SSKE_Knowledge/University_Course]]