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<font face="Times New Roman, serif"><font size="2"><font style="font-size: 13pt" size="3"><span style="font-weight: normal">Service can be defined as</span></font><font style="font-size: 13pt" size="3">''<span style="font-weight: normal">value co-creation</span>''</font><font style="font-size: 13pt" size="3"><span style="font-weight: normal">, value as change that</span></font><font style="font-size: 13pt" size="3">people prefer, and value co-creation as a change or set of related changes that people prefer and realize as a result of their communication, planning, or other purposeful and knowledge-intensive interactions.</font></font></font> <br/><font face="Times New Roman, serif"><font size="2"><font style="font-size: 13pt" size="3">A simple act of competition, such as playing a game of chess, can be an example of value co-creation, benefiting the junior player to learn and benefiting the senior player to validate a performance ranking. However, the concepts of collaboration, competition, and coordination do not do justice to standardized or societal-scale patterns of value co-creation phenomena. Money (universal medium of exchange), rights (universal rule of law), and literacy (universal education) are three of the most profound service-enabling innovations ever made.</font></font></font> <font face="Times New Roman, serif"><font size="2"><font style="font-size: 13pt" size="3">Value co-creation phenomena may be the most powerful force shaping the evolution of the world.</font></font></font> {{#ask: [[Category:SSKE Knowledge/Value Co-Creation]] | format=table | order=ascending | source=wiki | merge=false |}} [[Category:SSKE Knowledge/Value Co-Creation|SSKE_Knowledge/Value_Co-Creation]]

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