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Created by Adminsske on 13 May 2012, at 17:30

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 Berry, Leonard L.Shankar, VenkateshParish, Janet TurnerCadwallader, SusanDotzel, Thomas  

Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or
reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations.

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SSKE Knowledge/hasAuthorBerry, Leonard L.  +, Shankar, Venkatesh  +, Parish, Janet Turner  +, Cadwallader, Susan  + and Dotzel, Thomas  +