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| − | Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or<br/>reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations. | + | Download |
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| + | [[Category:SSKE Knowledge/Article]][[SSKE Knowledge/hasAuthor::Berry, Leonard L. ]][[SSKE Knowledge/hasAuthor::Shankar, Venkatesh ]][[SSKE Knowledge/hasAuthor::Parish, Janet Turner ]][[SSKE Knowledge/hasAuthor::Cadwallader, Susan ]][[SSKE Knowledge/hasAuthor::Dotzel, Thomas |Dotzel, Thomas ]] | ||
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| + | [[SSKE Knowledge/hasAuthor::Dotzel, Thomas | ]]Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or<br/>reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations. | ||
Revision as of 17:45, 13 May 2012
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Berry, Leonard L.Shankar, VenkateshParish, Janet TurnerCadwallader, SusanDotzel, Thomas
Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or
reshape existing ones. To move in that direction, executives must understand the different types of market-creating service innovations as well as the nine factors that enable these innovations.
