From SSKE

Service scienceis short for Service Science, Management, Engineering, and Design, also known as SSMED.

It began as a ‘call to action,’ focusing academics, businesses, and governments on the need for research and education in areas related to service.

After all, the service sector (as traditionally measured) has grown to be the largest share of gross domestic product and employment for all major industrialized countries. Now, service science has grown into a global initiative involving hundreds of organizations and thousands of people who have begun to create service innovation roadmaps and to invest in expanding the body of knowledge about service systems and networks.

But exactly what counts as service science?

Simply put,  service science aims to explain and improve interactions in which multiple entities work together to achieve win-win outcomes or mutual benefits