FEUP IET Innovation and Technological Entrepreneurship

Marketing Mangement Course

Objectives, Skills and Learning Outcomes

This course unit aims to provide the basic conceptual marketing context. It also aims to endow students with skills to make decisions of the main marketing variables, as elements of the global process of organisation management.

Program

1. Marketing in organisations

2. Developing marketing strategy
2.1 Segmentation and targeting
2.2Positioning and brand management

3. Managing marketing mix
3.1 Product
3.2 Price
3.3 Promotion
3.4 Distribution

4. Marketing plan